Post by account_disabled on Jan 9, 2024 10:04:33 GMT
Here are our tips for appearing on search engines. by ,11/15/2021, 2:00:00 Harm your SEO campaign performance in 5 points? Little touch of irony today! We are going to list the 5 things not to do to have a successful SEO campaign. Creation of video content, social networks, SEO... Chefclub gives us the secrets of its digital strategy Does Chefclub mean something to you? Yes ! This is normal, since it is the largest producer of online content in France. A real success story as we like them in France! What was initially a small culinary video platform has become, in a few years, an international major in “eatertainment”, thanks to a digital strategy set like clockwork and very innovative. The product & e-commerce manager of Chefclubtv, Romain Boyer, describes the foundations of this strategy of the French company, its ambitions and its vision of SEO. Think social networks, rather than SEO! Chefclub is above all a success, that of the Lang brothers, founding fathers of the brand. Not necessarily connoisseurs of the world of gastronomy at the start, they were above all able to position themselves in a booming sector of activity, Foodtech, and put their mastery of social platforms to good use. The success was almost immediate. The reason is rather simple. Chefclub is above all a model of originality, atypical, which appeals to Internet users. While many brands rely heavily on SEO and SEA to increase their visibility, for Chefclub, it is a deliberate desire to exist above all on social networks . The challenge is more than met! But with more than a billion views every month around the world, Chefclub videos are blowing up the charts. The secret ?
A strong, engaged community that recognizes itself through the brand's values. This success is also a reflection of hard work behind the scenes. Because every Chefclub video is created from A to Z by ChefClub. A real guarantee Country Email List of quality which allows the brand to have a strong identity which can be found in all its content and on all its media. But how do you know if a video will work? Does Chefclub have any tips f or checking the web and predicting if one recipe will work better than another? For Romain Boyer, several explanations can be provided. First of all, Chefclub strives to analyze the data from each published video. “ A video that does not perform is no longer displayed on social networks, but it still enters our catalog, ” he describes. A first step followed by a more in-depth analysis of the attributes of the video to understand what may have worked or not. For R.Boyer, this “ explains why there are common points in all the videos that Chefclub publishes. There are ingredients that make a video work or not. And we are beginning to know that .” Well, as with any recipe for success, you can imagine that it retains an element of mystery and that it does not give us all the company's tips on a platter! How does the French brand manage to captivate its audience?
The originality of the format and the dynamism of the videos are undeniably one of the success factors of the Lang brothers' company. However, it remains difficult to understand what may appear original to the public. And it's even more difficult to reproduce originality in the long term. As Romain Boyer describes it, at Chefclub, this originality is nourished thanks to “ a team, [...] inspiration via all the recipes shared on the different social networks. But sometimes, it's also because we look, beyond the recipes, for the little visual thing that will give an idea .” How does the referencing of a video work? For a media like Chefclub, this is a crucial element to take into account so that the videos are seen as often as possible. According to Romain Boyer, one thing is certain, “ we cannot compromise on the quality of content ”. And everything must be distributed on a site which must be “ perfectly understandable ”, as our guest describes it, before adding that “ the site must be perfect. [...] There must be a clear bias, clear ideas and present them clearly. [...] All this comes from a reflection on the basis of the content. You start from the content and you think about how to present it in such a way that the search engine, or the user, when he arrives on my site, must start from this side, that this element must not be analyzed by Google, [...] that such content is brother to such and such other content, [...] and through this meshing game, we will succeed in creating silos and themes .”
A strong, engaged community that recognizes itself through the brand's values. This success is also a reflection of hard work behind the scenes. Because every Chefclub video is created from A to Z by ChefClub. A real guarantee Country Email List of quality which allows the brand to have a strong identity which can be found in all its content and on all its media. But how do you know if a video will work? Does Chefclub have any tips f or checking the web and predicting if one recipe will work better than another? For Romain Boyer, several explanations can be provided. First of all, Chefclub strives to analyze the data from each published video. “ A video that does not perform is no longer displayed on social networks, but it still enters our catalog, ” he describes. A first step followed by a more in-depth analysis of the attributes of the video to understand what may have worked or not. For R.Boyer, this “ explains why there are common points in all the videos that Chefclub publishes. There are ingredients that make a video work or not. And we are beginning to know that .” Well, as with any recipe for success, you can imagine that it retains an element of mystery and that it does not give us all the company's tips on a platter! How does the French brand manage to captivate its audience?
The originality of the format and the dynamism of the videos are undeniably one of the success factors of the Lang brothers' company. However, it remains difficult to understand what may appear original to the public. And it's even more difficult to reproduce originality in the long term. As Romain Boyer describes it, at Chefclub, this originality is nourished thanks to “ a team, [...] inspiration via all the recipes shared on the different social networks. But sometimes, it's also because we look, beyond the recipes, for the little visual thing that will give an idea .” How does the referencing of a video work? For a media like Chefclub, this is a crucial element to take into account so that the videos are seen as often as possible. According to Romain Boyer, one thing is certain, “ we cannot compromise on the quality of content ”. And everything must be distributed on a site which must be “ perfectly understandable ”, as our guest describes it, before adding that “ the site must be perfect. [...] There must be a clear bias, clear ideas and present them clearly. [...] All this comes from a reflection on the basis of the content. You start from the content and you think about how to present it in such a way that the search engine, or the user, when he arrives on my site, must start from this side, that this element must not be analyzed by Google, [...] that such content is brother to such and such other content, [...] and through this meshing game, we will succeed in creating silos and themes .”