|
Post by account_disabled on Jan 28, 2024 6:33:41 GMT
The goal is to attract users unaware of their needs, utilizing the content they consume Keep marketing messaging light and non-invasive, allowing customers to come to you without pushing for sales. 2. Investigate options During this phase, users conduct broad searches to gather information, read reviews, and define criteria for potential solutions. They outline outcomes, stakeholders, metrics, budgets, and more. To assist users in their research, marketers should DB to Data blog posts, create informative website pages, share empathetic social media posts addressing pain points, and produce videos guiding users in selecting the best product or service. Employ SEO, SEM, and paid social media marketing to attract potential customers and solidify your brand or product in their minds. Leverage tags from the previous stage’s content for retargeting with resonant messaging. Collaborate with partners and influencers to feature your brand or product on “Best solutions for…” lists. Create videos addressing pain points and explaining why your brand/product is the best solution. Messaging should be customer-centric, focusing on solving their problems without pushing for sales. 3. Committing to change In this stage, users commit to their goals, narrow their choices, and dive deeper into research. Sales engagements become more prominent, and stakeholders participate in the decision-making process. Marketing strategies should focus on content that addresses doubts or objections, such as comparison pages that validate the company’s credibility.
|
|