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Post by account_disabled on Mar 11, 2024 6:47:00 GMT
Knowing who is there and who isn't is essential to better orient your strategy on this social network. In addition to this, I advise you to spend a few minutes to open sample profiles and check whether they are active or not. For example: if my buyer personas coincide with opticians I could be dazzled by the presence on this platform of 142,000 personal profiles with the word "optician" in the profile. Unfortunately, many of them are not active. It is difficult to estimate the percentage of opticians who created a LinkedIn profile and then abandoned the channel. We certainly need to scale back our dreams (and goals) of glory. To refine your search you can also use Boolean operators on LinkedIn. I will use the formula “optician NOT owner”. Here is mo Bosnia and Herzegovina WhatsApp Number re information for using Boolean search in LinkedIn . There are also other ways to understand if our buyer personas are present and active : Sign up for discussion groups that are interesting to your buyer personas. Follow other pages (including trade associations, editorial projects, non-profits...) that could be interesting for your buyer personas. Follow relevant personal profiles (journalists, leaders, CEOs...) that could be interesting for your buyer personas. Other tricks for finding buyer personas: If in your company you have Excel lists with names and surnames of customers and/or potential customers (from trade fairs, newsletter subscribers...) you can upload this file and ask LinkedIn to check if they are present.
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